From Lemons to Lemonade.
Whoopeecat at its most basic level is an inclusive brand of athleisure wear that offers a range of men's and women's clothing and accessories, featuring designs from Alder Crocker’s paintings.
The true mission of the company, however, is to help others be their best selves so they can combat the increasing difficulties and complexities of daily life – whether it’s through clothing that gives them a jolt of energy and lifts their spirits, or real life examples.
Below are videos of Alder sharing the different approaches, including tried-and-true coping mechanisms, that he uses every day to maintain his relentlessly positive outlook on life and build his mental strength, as he moves through his compromised life as a quadriplegic. Essentially, how he takes lemons, and turns them into lemonade.
Our Mission
Our mission is to empower individuals to unlock their inner strength and resilience, embracing the journey to becoming their true indominable selves.
We believe the unique clothing designs we create play a pivotal role in celebrating and improving one’s self-confidence and authenticity, enabling individuals to fearlessly meet life’s daily challenges head-on, on their terms.
Embrace Confidence, Wear Whoopeecat
Discover Whoopeecat, a clothing brand born from the fusion of art and adversity, where every garment tells a story of resilience and self-expression.
With each piece, individuals are empowered to embrace their emotions boldly, finding comfort and confidence in clothing that speaks to their journey.
From Palette to Passion
Hear about Alder's journey as adversity fuels a passion for art, transforming it into a vehicle for self-expression and aiding others.
Their story epitomizes the transformative power of creativity, turning hardship into a beacon of resilience and empathy.
Embrace Life's Journey
Alder's story epitomizes the essence of embracing life's journey and making the best of it.
Through their creativity and resilience, Alder transformed their struggles into a platform for self-expression, ultimately helping others navigate their own paths.
By embracing our experiences and channeling them into something meaningful, we can turn even the darkest moments into sources of inspiration and empowerment for ourselves and those around us.
